Glossary of Terms

CTA, asset, user, photo-share? Scroll through our Blippar dictionary for clarification on words you’re not sure about.

Animation timeline

Shows the animation for the duration of a blipp in a linear timeline. The animation timelines uses seconds to measure time.

For more information about working with the animation timeline, read Updating the Animation Timeline. 

 

Blippar

Blippar is the world-leading augmented reality platform that brings print, products and packaging to life via a free mobile app. Using image-recognition technology, Blippar unlocks the physical world, overlaying it with thrilling digital content on smartphones, tablets and wearables.

For more information about Blippar, visit our website.

 

Blipp

Blipp (verb & noun blipp-ed, blipp-ing): Blipping is the action of unlocking digital content from the real world using a smartphone or tablet and the open Blippar app. Each individual experience of this kind is termed a ‘blipp’, while images that can be blipped are ‘blippable’.

 

Blippbuilder

Blippbuilder is Blippar’s DIY blipp-creation tool, enabling content creators (brands, media owners, creative agencies etc.) to build and publish their own interactive experiences for every piece of collateral they create. Its simple drag-and-drop interface makes the tool accessible to everyone within a business, and not solely the tech team.

 

Blipp assets 

Blipp assets are the individual components that make up your blipp content, for example, the image and video files. 

It’s the combination of these assets – particularly how you place them and what special effects you add to them - that makes a blipp instantly thrilling and memorable.

Use your favorite tools (Photoshop, Illustrator) to create your blipp content, then prepare each asset in accordance with our asset guidelines before uploading them into Blippbuilder. 

 

Blipp content 

Blipp content is whatever the user finds on their screen when they blipp your marker. Content is either ‘on-blipp,’ which appears as soon as the blipp opens, or ‘on-tap,’ which appears only after the user has tapped a button within the blipp.

On-blipp content is made up of:

• Images
• Buttons
• Tracking videos
• Sound
• Animation

On-tap content includes: 

Weblinks

• Image galleries
• Photo-shares
• Fullscreen videos
• Sound effects
• PDF document
• Opinion poll
• Dowload an app
• Call a number
• Send an email 

To help understand more about how a blipp fits together, take a look The Anatomy of a Blipp and What Can Blipps Do. 

Blipp scene manager 

A window that allows you to manage each scene in your blipp including adding, editing and deleting scenes.  

For more information on scenes and using the blipp scene manager read, Adding Scenes to Your Blipp. 

 

Call-to-Action (CTA)

A CTA is what tells people there is a blipp hiding beneath an image. Without it, nobody will know to interact with your pages, products, adverts or packaging. And then your poor blipp will remain unblipped, unloved and unhappy.

To guarantee everyone sees your beautiful blipp, shout about it from all your markers with clear, prominent CTAs. A good CTA tells people an image can be blipped and also teaches them how to do it. Educate viewers to download Blippar on their phone, open the app, and then hold it over the entire blippable image.

A visible CTA is crucial if you want your blipp to be well loved and your campaign to succeed. So don’t say we didn’t warn you.

For more information and download the artwork, read our guide to Creating a Call-to-Action (CTA).

 

Campaign

A campaign is a collection of blipps. You can make campaigns for specific issues of a magazine, for blipps that share similar features, or for blipps you wish to group together. Sets of blipps are easy to keep track of if you use the campaign option.

Canvas

A contained space in Blippbuilder that holds drawing and creation elements for your blipp. Located in the center of the screen. You will use this space similar to the way a painter creates their paintings, but instead of drawing you will drag and drop elements to create a picture.

 

Image Gallery

A pre-made widget that allows you to add a gallery of up to 15 images to any blipp.

For more information, read our guide to adding an Image Gallery. 

Marker

A marker image is the static image or object you want people to 'unlock' for your blipp. It is also known as a trigger image because it triggers the blipp, through which all content is brought to life. Example markers include press pages, product packaging, book covers, T-shirts, posters, bus stands and business cards, but the opportunities are endless if you follow our simple guidelines.

For more information, read our guide to Choosing a Marker.

  

Peel-away

The ‘peel-away’ function lets blipp content stick to your mobile even when its trigger marker is removed. This function – which can be turned on and off - means that you can blipp an image at, say, a bus stop, then get on the bus without losing the blipp from your phone.

For more information, read our guide on how to Add a Peel-away or Turn off Peel-away. 

   

Photo-booth

A photo-booth - one of Blippbuilder’s most popular on-tap functions - is basically a sticker for your camera. It conceals a portion of the screen with an image, allowing users to photograph themselves with, say, a celebrity, a new hairstyle, a set of painted nails or a new dress. They can also put their face (or their car, or their house etc.) on the cover of a magazine. All it requires is a semi-transparent PNG file.

The resulting photo can then be shared to Facebook or Twitter, which gives your blipp the best chance of going viral. 

For more information, read our guide to Creating a Photo Booth.

 

Scenes

A transition element for your blipp. Giving you the ability to multiple ‘screens,’ allowing you to create a hierarchy or an interactive story. Think of it like a movie.  Each scene is an extension of the previous one and contains a different cast of characters.

For more information on scenes read, Adding Scenes to Your Blipp.

 

Time scrubber

The cursor on the animation timeline that allows for convenient animation editing. Each dash represents different times during a blipp. You can drag the time scrubber to different spots on the animation timeline and make adjustments that correlate to that moment in the blipp.

 

For more information on working with the time scrubber and the animation timeline, read Updating the Animation Timeline and Add Specific Animation Effects: Move, Rotate and Scale. 

 

Tracking video

The cursor on the animation timeline that allows for convenient animation editing. Each dash represents different times during a blipp. You can drag the time scrubber to different spots on the animation timeline and make adjustments that correlate to that moment in the blipp. A tracking video is one that plays immediately on-blipp, sparking initial interest and enticing users to play with the rest of the blipp.

Find out more in our guide to Playing a Tracking Video in your blipp.

Trigger Image

A trigger image is the static image or object you want people to 'unlock' for your blipp. It is also known as a marker. It triggers the blipp, through which all content is brought to life. Example triggers include press pages, product packaging, book covers, T-shirts, posters, bus stands and business cards, but the opportunities are endless if you follow our simple guidelines.

For more information, read our guide to Choosing a Marker.

In the comments below, share any questions or words you'd like to see defined in this article.