Asset Guidelines

Marker

• File Type: PNG or JPEG format
• Size: Less than 50 MB
• Format: Accepts RGB, not CMYK

A good marker has lots of detail and contrast as opposed to blocks of text or odd shapes. The Blippar app is colour blind, so please keep this in mind when you are about to begin with a project – if you have the same image but in two different colours, the app will not be able to differentiate between the two.

More Information on Markers

Graphics

Create your graphics using Adobe Photoshop or similar:

• Build up your images and buttons on different layers

• Export your assets as separate files ready to upload into Blippbuilder

 When creating your graphics please use the following properties:

• Resolution: 72ppi

• Recommended canvas size: 2000 x 2000px

• File type: jpeg or png (for transparency)

• Filename should not have special characters
• Format: Accepts RGB, not CMYK

3D models

Must be converted from FBX format to Blippar’s proprietary format 

You can use out converter (found here)

The converter currently accepts FBX files with

We do not support FBX files with:

• lighting
• materials
• animation
• bump or specular maps 

Audio

• File type: MP3

• Size: within 60 seconds (recommended) 

Video

File type: MP4

• Resolution: 1280 x 720p
• Size: max 50mb
• Length: within 30 seconds (recommended)
• Must contain an audio track

Following these guidelines will ensure the optimal loading time of the Blipp.

• Video must have an audio file; If the video doesn't have audio you must add a blank audio file to use in your Blipp.
• Video title won't allow 'special characters' (e.g.안녕/مرحبا/こんにちは)
• Video title won't allow any spaces in between words
• Video title won't allow any numbers
• Video title won't allow any punctuation or any other character (e.g.%/&/+/_/-)