Adding a Call to Action (CTA)

Be proud of your blipp! Tell people your objects are interactive, then teach them how to blipp. We have A/B tested campaigns with CTAs and without. Campaigns with a CTA perform up to 180X better. 

Example CTAs

The space and energy given to the CTA within your creative is directly proportional to the conversion rate you can expect.  

The example below shows examples from some of our partner's top campaigns.

What makes a good call-to-action

Follow these simple guidelines when creating your CTA: 

• Make sure your CTA stands out and does not get 'lost' in the creative

• Always include the standard Blippar 'b' emblem for consistency of recognition

• Include sub-text explaining that the Blippar app is FREE to download

• Tell users WHY they should blipp (e.g. to buy now, watch a video, play a game, win a prize)

• Tell users WHAT to blipp (e.g. blipp the page, blipp the poster)

• For extra clarity on HOW to blipp, include the simple three-step process

• Avoid small CTAs that are outside the user's line of sight (e.g. near the ground on a bus-stop poster)

Download our 'Call to Action Guidelines'  

For more information and examples read our CTA Guidelines (.PDF)

CTA Guidelines 2017

Download the Call to Action Artwork

To get started, download the Blippar CTA artwork and adapt to suit your brand.

In the comments below, share your questions on CTAs or tell us how you plan to use CTAs with your blipps.