Best Practices for Print Media Production

PRODUCTION TIPS

1. Plan and design for a mobile-first UX; avoid linking to websites that use Flash

2. Follow the Asset Guidelines. Video resolution should be 1080p. or 720p.

3. Left-hand page and right-hand page should be uploaded as separate marker files

4. For spreads or multi-page stories: LHP and RHP marker assets can be uploaded to the same blipp, so one designed in-blipp experience will be delivered from multiple pages

5. When the “will this work?” question comes up, use Blippbuilder to build a technical functionality test before incorporating design

6. When assigning button functions, don’t ignore the field that asks for a name. This is tied to data reporting for post-campaign results, so use a meaningful identifier.

7. Allow 48 hours after submitting blipps for approval for Blippar to push live

8. Allocate time for an internal QA process after a full campaign has gone live

9. Work collaboratively, be a little flexible when trying new functionalities, and have fun!