PRODUCTION TIPS
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Plan and design for a mobile-first UX; avoid linking to websites that use Flash
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Follow the Asset Guidelines. Video resolution should be 1080p. or 720p.
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Left-hand page and right-hand page should be uploaded as separate marker files
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For spreads or multi-page stories: LHP and RHP marker assets can be uploaded to the same blipp, so one designed in-blipp experience will be delivered from multiple pages
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When the “will this work?” question comes up, use Blippbuilder to build a technical functionality test before incorporating design
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When assigning button functions, don’t ignore the field that asks for a name. This is tied to data reporting for post-campaign results, so use a meaningful identifier.
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Allow 48 hours after submitting blipps for approval for Blippar to push live
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Allocate time for an internal QA process after a full campaign has gone live
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Work collaboratively, be a little flexible when trying new functionalities, and have fun!
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