What is a CTA, asset, user, or photo-share? Scroll through our Blippar glossary for clarification on words you’re not sure about.
Blipp (verb & noun, blipp-ed, blipp-ing): Blipping is the action of unlocking digital content from the real world using a smartphone or tablet with the Blippar app. Each individual experience of this kind is termed a ‘blipp’, while images that can be blipped are considered ‘blippable’
Blippbuilder is Blippar’s DIY blipp-creation tool, enabling content creators (brands, media owners, creative agencies etc.) to build and publish their own interactive augmented reality experiences for every piece of collateral they create. Its simple drag-and-drop interface makes the tool accessible to anyone.
Blipp assets are the individual components that make up your blipp content, for example, the image and video files.
It’s the combination of these assets – particularly how you place them and what special effects you add to them - that makes a blipp instantly thrilling and memorable.
Use your favorite tools (Photoshop, Illustrator, etc.) to create your personalized blipp content, then prepare each asset in accordance with our asset guidelines before uploading them to Blippbuilder.
You can also use our pre-selected widgets to offer content to your end-users.
For more details, review our library features.
Blipp content is whatever the user finds on their screen when they blipp your marker. Content is either ‘on-blipp,’ which appears as soon as the blipp opens, or ‘on-tap,’ which appears only after the user has tapped a button within the blipp.
On-blipp content is made up of:
On-tap content includes:
- Image galleries
- Fullscreen videos
- Sound effects
- PDF documents
- Calling a number
- Sending an email
A CTA is what tells people there is a blipp hiding within an image. Without it, nobody will know to interact with your pages, products, adverts or packaging.
To guarantee that everyone sees your beautiful blipp, shout about it from all of your markers with clear, prominent CTAs.
A good CTA tells people an image can be blipped and also teaches them how to do it. Educate viewers to download Blippar on their phone, open the app, and then hold it over the entire blippable image.
A visible CTA is crucial if you want your blipp to be well loved and your campaign to succeed.
For more information and to download the artwork, read our guide to creating a Call-to-Action
A project is a collection of blipps. You can make projects for specific issues of a magazine, for blipps that share similar features, or for blipps you wish to group together. Sets of blipps are easy to keep track of if you organize them within projects.
A marker is the static image or object you want people to 'unlock' for your blipp. This is the trigger image for the blipp through which all content is brought to life. Example markers include press pages, product packaging, book covers, T-shirts, posters, bus stands and business cards. The opportunities are endless if you follow our simple guidelines.
For more information, read our guide to choosing a marker.
You can use more than one marker to show the same blipp experience. This eliminates the inefficiency of rebuilding the same blipp experience for different markers.
The ‘peel-away’ function lets blipp content stick to the user's mobile device even when the trigger marker is removed. This function – which can be turned on and off – means that you can blipp an image at, say, a bus stop, then get on the bus without losing the blipp from your phone.
For more information read our guide on how to add a peel-away.
The canvas is the screen in Blippbuilder where you build your blipps. It centers on the marker, onto which you drag and drop your assets. Assets can be images, buttons or videos, for example. On either side of the stage are the toolbars.
In the comments below, ask questions on terminology or share other terms you'd like us to cover.